First instinct: build separate resumes for each role flavour. Performance, brand, lifecycle, retention, growth gen. Ended up with 5 documents.
After 6 weeks I realised I was spending more time keeping versions in sync than actually applying. One project gets a new outcome metric, you update it in 5 places, you forget one, your 'brand' resume is suddenly 3 weeks behind. Switched to one base + scoring it against each JD using the resume checker.
Way less duplication, callbacks improved. Anyone here actually maintain multiple resumes long-term and make it work, or does it always collapse into one base + edits?